Economics & Business - Companies and brands - Conversion actions
What does a “conversion” mean on a landing page?
Correct!
A conversion occurs when a visitor completes an action previously defined as valuable. This might be a purchase, newsletter signup, phone call, or contact-form submission. A landing page is the page a user reaches, for example, after clicking an advertisement. Its goal is often to guide visitors toward such an action.
Source: Google Ads Help
